In , the Mexican government under then-president Felipe Calderón enacted the Ley Antiobesidad, or anti-obesity law. This required. Turnbaugh PJ,; Ley RE,; Mahowald MA,; Magrini V,; Mardis ER,; Gordon JI.: An obesity-associated gut microbiome with increased capacity for energy harvest. Reportaje – Inefectividad de la Ley Antiobesidad Reportaje – Inefectividad de la Ley Antiobesidad · 47 views • 3 years ago · Contaminación Auditiva

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Sin dieta ni ejercicios, estos científicos trabajan en una píldora anti obesidad | Telemundo

Accepting support from transnational sweetened beverage corporations to fund physical activity initiatives also brings negative health consequences from their products, particularly for vulnerable populations such as children and low socioeconomic status communities. Big Tobacco played dirty and millions died.

The key goal of these tactics is to undermine legislative efforts aimed at reducing anntiobesidad consumption of sweetened beverages among children and youth. Television food marketing to children revisited: Los autores declaran que no hay conflicto de intereses. The perils of ignoring history: The empowerment of public opinion in North America concerning negative effects of the sweetened beverages industry was acknowledged by an executive of Coca Cola inwho declared: All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License.

The use of this strategy is the main topic of this commentary, in order to promote a relevant public health debate in a region with an accelerated nutrition transition. The Mexican Market for Soft Drinks.

Brazilian David and multinational Goliath.


Am J Prev Med. The growing evidence on the association between consumption of sugar-sweetened beverages, obesity and other chronic diseases has highlighted the need to implement policy actions that go beyond programs exclusively focused on individual responsibility.

How similar is Big Food?


All beverage corporations have adopted uniform silence on the scientific evidence and have intense lobbying underway in order to frustrate regulatory efforts. Nantwich; [citado sep 01].

In Mexico and Colombia the marketing strategy is focused in school cafeterias and kiosks without any control by authorities. Ounces of prevention- the public policy case for taxes on sugared beverages.

Can food be companies be trusted to self-regulate? In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high government levels in abtiobesidad countries across the region. Nantwich; [cited Sep 01]. It dilutes our marketing and works against it. Washington University in St.


Sugar-sweetened beverages and risk of metabolic syndrome and type 2 diabetes: Sugar-sweetened beverages, which include the majority of soft drinks and fruit drinks, 9 have been linked to a higher risk of overweight and obesity, among other health problems.

Despite scientific evidence about the links between sweetened beverages and increasing rates of obesity and overweight, an important number of public institutions and several scientific associations in the area of nutrition and physical activity have received support from the beverage industry, which sends a contradictory message to the population.

Consumo de bebidas para una vida saludable: N Engl J Med. In Argentina, this company has supported inter-college football championships since and also provides “nutritional information to motivate the children in the adoption of healthy lifestyles”. Prevention Research Center in St. Organizations such as Oxfam-UK and “El poder del consumidor-Mexico” have denounced these types of tactics in the context of the “Anti-obesity law” recently discussed in the Mexican congress.

Entidades como Oxfam y El poder del consumidor han denunciado este tipo de estrategias en el contexto de la “Ley Anti Obesidad”, recientemente discutida en el congreso mexicano. Given this growing regulatory environment in developed countries, the beverage industry has redirected its marketing efforts to countries with emerging economies, where their products still have moderate levels of market penetration, favorable legal contexts and a relatively weak civil society in comparison to Europe and the United States.


How similar is Big Food? The Mexican Market for Soft Drinks. In addition to the high per-capita consumption of soft drinks, Mexico is one of the Latin American countries with the highest number of physical activity programs supported by Coca Cola. Conflicts of interest should not be ignored in public health.

Washington; [cited sep 01]. Toronto; [cited Sep 01]. If this industry really wants to contribute to the well being of society, as they publicly declare, they should avoid blocking legislative actions to regulate the marketing and accessibility of sweetened beverages. This event, which has previously been the face for public health research of physical activity around the world, became a demonstration of the influence gained by Coca Cola, k as summarized in these words by Simon from the University of California: Finally, one of the most remarkable public relations actions by Coca Cola was being the principal sponsor of the 3 rd International Congress on Physical Activity and Public Health held in Toronto in J Law Med Ethics.

This strategy is accompanied by corporate social responsibility programs that fund initiatives promoting physical activity. Another example that shows the influence of the beverage and food companies was the fervent pressure to weaken the Global Strategy on Diet, Physical Activity and Health, approved in May by the World Health Assembly. Growing rates of overweight and obesity in the United States among both adults and children, have generated an intense public debate on the need for policies to regulate marketing strategies for sweetened beverages as well as their price and availability in schools.